Freelancer Website Checklist

Basics

Clear headline that states exactly what you do and who you help

Contact info visible without scrolling (phone, email, or contact button above the fold)

Mobile-friendly layout that looks good on a phone

Professional photo or logo that builds trust on first impression

Fast loading — no huge unoptimized images slowing the page down

Trust

Client testimonials or reviews displayed prominently

Portfolio or work samples showing real results

About section that feels human — not a generic bio

Social proof visible (follower count, years of experience, number of clients served)

Clear call-to-action button that tells visitors what to do next

SEO & Discoverability

Meta description on every page (what shows up in Google search results)

Google Search Console connected and verified

Sitemap.xml present and submitted to Google

Blog or content section attracting search traffic

Google Business Profile linked and up to date